It all started on the flight from Ouaga. We were about to land in 20 minutes, I had finished my book, the magazine and the newspapers. So I started playing around with the inflight entertainment program. Came across Fly Good Feel Good. I decided to have a look at what it was. I had not opened up the earphones, I said “Let me not waste it for nothing, let me have a look with subtitles.” Hay bakmaz olaymışım!
The subtitles were full of Turkish mistakes, not even simple mistakes or mistakes that are unfortunately very common these days, there were grave mistakes, unacceptable mistakes.
So I wrote to Turkish Airlines. As I am travelling to Africa these days and Turkish Airlines is almost unrivalled in Africa, knowing that they wouldn't be doing it out of their own accord, I asked for a free flight ticket to Chad, N'Djamena or somewhere else. (For my bringing up an important point to their attention.) I didn't expect them to do it, but we have a Nasreddin Hodja story: One day the Hodja is seen pouring yoghurt into the lake. They ask what he is doing and he answers “I'm fermenting the lake.” People of course laugh at Hodja, they say “Hodja, would the lake ever become yoghurt? You must be joking.” And Hodja answers: “I know it wouldn't, but what if it does?”
So I do it too. I test people and institutions like this. I had nothing to lose by asking. However, it turned out that I had so much to lose: basically a lot of time trying to get them to accept their mistake and in the meantime, I have lost my peace of mind.
Why are the people doing crappy jobs paid, i.e. rewarded, whereas the ones with the proper knowledge, who are bothered with those mistakes and correct them are not seen as deserving any payment or compensation? Why? Why am I supposed to be fine with a simple “Thank you”? I told them, they should have said that “Thank you” to the one who did the crappy job and paid me! Sorry but that's the way it should have been. That's how things should be working. I keep telling it but nobody seems to believe me or take me seriously. Everything is upside down in this world.
What I asked was simply nothing for them. Nothing. Given that flights to Africa are never full, given that they are flying anyway, it would have cost them nothing, NOTHING. It would have earned them prestige. Okay, I am just one person, but still, you earn customers one by one. Besides, I am seriously contributing to their quality. Please have a look here at all the mistakes in the English subtitles.
"Ah we are so sorry we cannot meet your expectation, ah thank you very much for your contribution, ah we care so much about our customers."
They are just paying lip-service. You do not care about your customers by saying you care about your customers. You care by in fact caring and doing something to show you care. Same with the mistakes. I'm aware, it's not such a big deal, it's got nothing to do with flight security or their services, BUT, there is a big but, they are Turkish Airlines, they are not Banana Republic Airlines. They have Morgan Freeman in their ads, they have done this Fly Good Feel Good with Mehmet Öz. And that is exactly why these mistakes are simply unacceptable and should not have been made in the first place. Turkish Airlines represents quality, they are a most reputable company. That's why they cannot brush off their mistakes even if simple so easily. They cannot. And their trying to say they cannot give me an open ticket, making as if they cannot issue reward tickets or do anything about it infuriates me more. It would have been much better if they just said “No, we are not doing it. We are not issuing you a free ticket. Yes, the people who did that crappy job deserved the money we paid; no, for you, a simple thank you is good enough.” It really would have been much better.
You fly good with Turkish Airlines; their services are optimum. But the program they launched should have been titled Fly Good Feel Bad, because their approach makes you feel bad.
PS: Please feel free to correct my English mistakes on this site, but just in case you attempt to, no, you do not have any right to criticize me or come back to me with the same argument. I am not a company, I do not have people working for me, to check things for me, I am a solo woman trying to do the best I can; and most importantly, nobody is paying me for what I do. (And you know what? I definitely do not have so many sloppy mistakes in all my site full of long articles. I do not!) What's more, I am not on the news all around claiming “Ah look I've launched a new program!” promoting it with superstars like Mehmet Öz. If one day I achieve that status, I will take criticism and compensate anyone who contributes to my perfection.
And you can be sure I'll compensate them generously. Very generously...